Every figure,
defined.
Numbers on a personal site are usually decoration. These are the ones used across this site, with what each one measures, the window it covers, and where it comes from. If a figure appears anywhere else on the site, it is defined here.
$2M Paid media managed a year
What it measures. Annualised media spend across Meta and Google, on accounts run end to end.
Period. Trailing twelve months to September 2026.
Source of truth. Platform-reported spend, summed across accounts.
$6.7M Revenue returned against that spend
What it measures. Revenue attributed to the paid media above, over the same window.
Period. Trailing twelve months to September 2026.
Source of truth. Platform-attributed revenue reconciled against the businesses’ own reporting. Attribution is a model, not a measurement. Two systems will never agree to the last dollar.
$167K Live budget every month
What it measures. The monthly media budget currently under management. It is the $2M figure divided across the year, and it moves month to month.
Period. Current, September 2026.
Source of truth. Platform-reported spend.
3.3x Blended return on spend
What it measures. Revenue returned divided by media spend, blended across every account rather than cherry-picked from the best one.
Period. Trailing twelve months to September 2026.
Source of truth. Derived from the two figures above. Blended means blended: it includes the accounts that did not work.
9 Brands
What it measures. Distinct businesses whose paid media, brand or growth work has been run directly.
Period. To date.
Source of truth. hoichoi, SVF, StockEdge, elearnmarkets, Logline AI, Sooper, MPJ Jewellers, Priya Gopal Bishoyi, Momos Eh.
6 Categories
What it measures. OTT and entertainment, securities markets, ed tech, heritage retail, QSR, and AI tooling.
Period. To date.
Source of truth. Counted by what the business sells, not by how the account was structured.
4 Internal tools in production
What it measures. Systems built and in daily use by a team: reporting, creative pipeline, attribution, competitive read.
Period. Current, September 2026.
Source of truth. In production means people who are not me depend on it on a working day.
What is not here
No engagement metrics. Impressions, reach, click rates and follower counts are not on this site, because none of them is money and all of them are easy to buy.
No client-specific performance detail. The scale is mine to describe. The account structure, the campaign names and the internal efficiency targets belong to the businesses, and they stay with them.
No testimonials. There are none that are real, so there are none at all.
Figures are rounded and stated in USD. They describe scale and outcome, not a promise about what any future account will do.